What is Test Screening? Test screening is a process in the film industry where a rough cut of a movie is shown to a select audience before its official release. The purpose of test screenings is to gather feedback from viewers in order to make necessary changes or improvements to the film before it is … Read more
I. What is Outgross? Outgross is a term used in the film industry to describe the act of one film earning more money at the box office than another film. It is a measure of financial success and popularity among audiences. When a film outgrosses another, it means that it has made more money in … Read more
I. What is a Limited Release? A limited release refers to a distribution strategy in which a film is released in a select number of theaters for a short period of time. This is in contrast to a wide release, where a film is shown in thousands of theaters across the country simultaneously. Limited releases … Read more
I. What is Digital Cinema Distribution? Digital Cinema Distribution refers to the process of delivering films to movie theaters in a digital format, as opposed to traditional 35mm film prints. This technology allows for faster and more efficient distribution of movies to theaters around the world. Digital Cinema Distribution has revolutionized the way films are … Read more
What is a matinee? A matinee is a daytime showing of a theatrical performance, typically a movie, play, or musical. Matinees are usually scheduled in the afternoon, allowing audiences to attend the show earlier in the day compared to evening performances. Matinees are popular among a wide range of audiences, including families, seniors, and individuals … Read more
I. What is Counterprogramming? Counterprogramming is a strategic marketing technique used in the entertainment industry, particularly in the film industry, to attract audiences away from competing films or events. This tactic involves releasing a movie that targets a different demographic or genre than the major blockbuster films that are typically released during peak movie-going seasons. … Read more
What is a re-release? A re-release refers to the practice of bringing a previously released film back to theaters for a limited or extended run. This can involve classic films that were originally released decades ago, as well as more recent films that are being brought back to capitalize on their popularity or to celebrate … Read more
I. What is Upselling? Upselling is a sales technique where a seller persuades a customer to purchase a more expensive or upgraded version of a product or service, or to add on additional items to their purchase. The goal of upselling is to increase the overall value of the sale and maximize revenue. In the … Read more
What is a Loss Leader in the Box Office Industry? A loss leader in the box office industry refers to a film that is intentionally priced below its production cost in order to attract audiences and generate buzz. The idea behind using a loss leader is to entice moviegoers to see the film at a … Read more
What are Midnight Screenings? Midnight screenings are special showings of movies that take place late at night, typically starting around midnight. These screenings are often held on the night before a movie’s official release date, allowing eager fans to be among the first to see the film. Midnight screenings have become a popular tradition among … Read more
