Actor-Network Theory – Definition & Detailed Explanation – Film Theory Glossary Terms

What is Actor-Network Theory? Actor-Network Theory (ANT) is a theoretical framework developed by sociologists Bruno Latour and Michel Callon in the 1980s. It seeks to understand how social networks are formed and how actors within these networks interact to produce outcomes. ANT challenges traditional sociological theories by emphasizing the importance of non-human actors, such as … Read more

Counterprogramming – Definition & Detailed Explanation – Box Office Glossary Terms

I. What is Counterprogramming? Counterprogramming is a strategic marketing technique used in the entertainment industry, particularly in the film industry, to attract audiences away from competing films or events. This tactic involves releasing a movie that targets a different demographic or genre than the major blockbuster films that are typically released during peak movie-going seasons. … Read more