Premium Video on Demand (PVOD) – Definition & Detailed Explanation – Film Distribution Glossary Terms

I. What is Premium Video on Demand (PVOD)?

Premium Video on Demand (PVOD) is a distribution model in the entertainment industry that allows viewers to access high-quality, first-run movies from the comfort of their own homes. Typically, these movies are made available for rental or purchase at a premium price point shortly after their theatrical release, but before they are widely available on traditional video on demand platforms or streaming services.

II. How does Premium Video on Demand (PVOD) differ from traditional video on demand?

The main difference between Premium Video on Demand (PVOD) and traditional video on demand is the timing of the release. With PVOD, viewers have the opportunity to watch new releases much sooner than they would with traditional video on demand services. This allows filmmakers and distributors to capitalize on the hype surrounding a new movie and reach a wider audience.

III. What are the benefits of Premium Video on Demand (PVOD) for filmmakers and distributors?

For filmmakers and distributors, Premium Video on Demand (PVOD) offers several key benefits. Firstly, it provides an additional revenue stream by allowing them to monetize their content outside of the traditional theatrical release window. This can be especially beneficial for independent filmmakers or smaller studios who may not have the resources to secure a wide theatrical release.

Additionally, PVOD can help to combat piracy by providing viewers with a legal and convenient way to access new releases. By offering high-quality, legitimate options for viewing, filmmakers and distributors can reduce the likelihood of their content being illegally downloaded or shared.

IV. How do consumers access Premium Video on Demand (PVOD) content?

Consumers can access Premium Video on Demand (PVOD) content through a variety of platforms, including cable and satellite providers, digital retailers, and streaming services. Typically, viewers can rent or purchase new releases directly through these platforms for a set price, which may vary depending on the title and the timing of the release.

Some platforms may also offer subscription-based PVOD services, where viewers pay a monthly fee to access a selection of new releases. This model allows consumers to watch multiple movies for a single price, making it a cost-effective option for frequent movie watchers.

V. What are some examples of successful Premium Video on Demand (PVOD) releases?

Several high-profile movies have seen success with the Premium Video on Demand (PVOD) model. For example, Universal Pictures made headlines in 2020 when they released “Trolls World Tour” directly to PVOD platforms after theaters closed due to the COVID-19 pandemic. The film was a commercial success, grossing over $100 million in PVOD rentals in its first three weeks of release.

Other notable PVOD releases include “Mulan” from Disney and “The King of Staten Island” from Universal Pictures. These films have demonstrated the potential for PVOD to reach a wide audience and generate significant revenue for filmmakers and distributors.

VI. What are the potential challenges of implementing Premium Video on Demand (PVOD) for filmmakers and distributors?

While Premium Video on Demand (PVOD) offers many benefits, there are also some potential challenges associated with this distribution model. One of the main concerns for filmmakers and distributors is the impact on theatrical exhibition. Some industry insiders worry that PVOD releases could cannibalize box office revenue, leading to decreased attendance at theaters.

Additionally, the pricing of PVOD rentals and purchases can be a point of contention for consumers. Some viewers may be hesitant to pay a premium price for a movie that they can’t see in a theater, especially if they are used to lower-cost options on traditional video on demand platforms.

Overall, while Premium Video on Demand (PVOD) presents exciting opportunities for filmmakers and distributors, it also requires careful consideration and strategic planning to navigate the potential challenges and maximize the benefits of this innovative distribution model.