What is a Standee?
A standee is a promotional display used in the entertainment industry, particularly in the box office industry, to promote movies, TV shows, video games, or other forms of media. Standees are typically made of cardboard or foam board and feature a life-size image of a character, actor, or scene from the media being promoted. Standees are designed to attract attention and generate interest in the product being promoted.
How are Standees used in the box office industry?
In the box office industry, standees are commonly used in movie theaters, retail stores, and other locations to promote upcoming films. Standees are placed in high-traffic areas where they are easily visible to potential customers. Standees are often placed near ticket counters, concession stands, or in the lobby of a movie theater to catch the attention of moviegoers.
Standees are also used at industry events such as film festivals, conventions, and trade shows to promote upcoming releases and generate buzz among industry professionals and fans. Standees are an effective way to create excitement and anticipation for a new movie or TV show.
What are the different types of Standees?
There are several different types of standees used in the box office industry, including:
1. Life-size Standees: These standees feature a life-size image of a character, actor, or scene from the media being promoted. Life-size standees are designed to create a sense of realism and make the viewer feel like they are interacting with the characters.
2. Cut-out Standees: Cut-out standees are standees that feature a cut-out image of a character or object from the media being promoted. Cut-out standees are often used to create a three-dimensional effect and make the character or object appear to be popping out of the standee.
3. Standee Displays: Standee displays are larger, more elaborate standees that feature multiple images, graphics, and text to promote a movie or TV show. Standee displays are often used in retail stores or at industry events to create a visually striking display that attracts attention.
How are Standees created and designed?
Standees are typically created by graphic designers and marketing professionals who work closely with the studio or production company to create a standee that accurately represents the movie or TV show being promoted. Standees are often designed using computer software such as Adobe Photoshop or Illustrator to create high-quality images and graphics.
Once the design is finalized, the standee is printed on cardboard or foam board using a large-format printer. The standee is then cut out and assembled, with support structures added to ensure that the standee is stable and can stand upright.
How effective are Standees in promoting movies?
Standees are a highly effective marketing tool in the box office industry. Standees are eye-catching, attention-grabbing, and have a high visual impact, making them an effective way to promote movies and generate buzz among audiences.
Standees are particularly effective in movie theaters, where they are seen by a captive audience of moviegoers who are already interested in seeing a movie. Standees can help to build excitement and anticipation for an upcoming release, leading to increased ticket sales and box office revenue.
What are some examples of successful Standee campaigns in the box office industry?
There have been many successful standee campaigns in the box office industry that have helped to promote movies and generate buzz among audiences. Some examples of successful standee campaigns include:
1. The Dark Knight: The standee campaign for The Dark Knight featured a life-size standee of Heath Ledger as the Joker, which became an iconic image associated with the movie. The standee helped to build anticipation for the film and generate excitement among fans.
2. Jurassic World: The standee campaign for Jurassic World featured a life-size standee of a velociraptor, which was placed in movie theaters and retail stores to promote the film. The standee was highly effective in attracting attention and generating interest in the movie.
3. Avengers: Endgame: The standee campaign for Avengers: Endgame featured a standee display with images of all the main characters from the film. The standee was placed in movie theaters and retail stores, where it helped to build excitement for the highly anticipated movie.
Overall, standees are a valuable marketing tool in the box office industry, helping to promote movies, generate buzz, and increase ticket sales. Standees are a visually striking and effective way to capture the attention of audiences and create excitement for upcoming releases.