I. What is a High Concept?
High concept is a term commonly used in the entertainment industry, particularly in screenwriting and filmmaking. It refers to a film or television show idea that can be easily summarized in a single sentence and has a strong visual or emotional hook. High concept ideas are typically unique, easily marketable, and have the potential to appeal to a wide audience. These ideas often involve a “what if” scenario or a unique twist on a familiar genre.
In essence, a high concept idea is one that can be quickly and effectively communicated to producers, executives, and audiences, sparking immediate interest and excitement. It is a concept that stands out from the crowd and has the potential to become a blockbuster hit.
II. Why is High Concept Important in Screenwriting?
High concept ideas are highly sought after in the entertainment industry for several reasons. Firstly, they are more likely to attract the attention of producers, executives, and investors, as they have the potential to be commercially successful. High concept ideas are easier to pitch and sell, as they can be quickly and easily communicated in a compelling way.
Additionally, high concept ideas are more likely to stand out in a crowded marketplace. With so many films and television shows being produced each year, having a high concept idea can help a project cut through the noise and capture the interest of audiences. High concept ideas also have the potential to generate buzz and excitement, leading to increased marketing opportunities and audience engagement.
III. How to Develop a High Concept Idea?
Developing a high concept idea requires creativity, originality, and a deep understanding of the target audience. Here are some tips for developing a high concept idea:
1. Start with a unique premise: Think outside the box and come up with a premise that is fresh, original, and intriguing. Consider combining different genres or adding a unique twist to a familiar story.
2. Focus on the visual and emotional hook: A high concept idea should have a strong visual or emotional hook that captures the audience’s attention and imagination. Think about what will make your idea stand out and resonate with viewers.
3. Keep it simple: A high concept idea should be easily summarized in a single sentence. Avoid getting bogged down in complex plot details or character arcs. Focus on the core concept and what makes it compelling.
4. Consider the marketability: Think about the potential audience for your high concept idea and how it can be marketed effectively. Consider whether the idea has broad appeal and the potential to attract a wide audience.
IV. Examples of Successful High Concept Films
There have been many successful high concept films over the years that have captivated audiences and become box office hits. Some examples include:
1. “Jurassic Park” (1993): A high concept film about a theme park filled with genetically engineered dinosaurs that run amok. The visual and emotional hook of seeing realistic dinosaurs on screen captured the imagination of audiences worldwide.
2. “Inception” (2010): A high concept film about a team of thieves who enter people’s dreams to steal their secrets. The complex and visually stunning premise of the film intrigued audiences and led to its critical and commercial success.
3. “The Matrix” (1999): A high concept film about a computer hacker who discovers that the world he lives in is a simulated reality created by machines. The film’s unique premise and groundbreaking visual effects made it a cultural phenomenon.
V. Common Pitfalls to Avoid when Creating a High Concept Idea
While high concept ideas can be highly successful, there are also common pitfalls to avoid when creating them. Some of these pitfalls include:
1. Lack of originality: High concept ideas should be fresh, original, and unique. Avoid rehashing tired cliches or copying existing popular films or television shows.
2. Lack of marketability: Consider the potential audience for your high concept idea and how it can be marketed effectively. Make sure the idea has broad appeal and the potential to attract a wide audience.
3. Overcomplicating the premise: Keep your high concept idea simple and easy to understand. Avoid getting bogged down in complex plot details or convoluted storylines.
4. Ignoring character development: While a high concept idea is important, strong character development is also crucial for a successful film or television show. Make sure your characters are well-rounded and engaging.
In conclusion, high concept ideas are a valuable tool in the world of screenwriting and filmmaking. By developing a unique, marketable, and compelling idea, writers can increase their chances of attracting attention, securing funding, and ultimately creating a successful project that resonates with audiences. By understanding what makes a high concept idea successful and avoiding common pitfalls, writers can increase their chances of creating a blockbuster hit.