I. What is a 3D Surcharge? A 3D surcharge is an additional fee that is added to the price of a movie ticket when the film is shown in 3D. This surcharge is intended to cover the cost of the 3D glasses that are required to watch the movie in 3D, as well as the … Read more
I. What is Ticket Sales? Ticket sales refer to the process of selling tickets for events, such as concerts, sporting events, theater performances, and other live entertainment experiences. These tickets are typically purchased by individuals who wish to attend the event and gain entry by presenting their ticket at the venue. Ticket sales are a … Read more
I. What is a Release Window? A release window refers to the specific time period during which a film or television show is made available to the public for viewing. This can include theatrical releases, DVD and Blu-ray releases, streaming services, and television broadcasts. Release windows are strategically planned by studios and distributors to maximize … Read more
I. What is the National Association of Theatre Owners (NATO)? The National Association of Theatre Owners (NATO) is a trade organization representing movie theater owners in the United States. Founded in 1965, NATO serves as a collective voice for the exhibition industry, advocating for the interests of its members and promoting the importance of the … Read more
What is Test Screening? Test screening is a process in the film industry where a rough cut of a movie is shown to a select audience before its official release. The purpose of test screenings is to gather feedback from viewers in order to make necessary changes or improvements to the film before it is … Read more
I. What is Outgross? Outgross is a term used in the film industry to describe the act of one film earning more money at the box office than another film. It is a measure of financial success and popularity among audiences. When a film outgrosses another, it means that it has made more money in … Read more
I. What is a Limited Release? A limited release refers to a distribution strategy in which a film is released in a select number of theaters for a short period of time. This is in contrast to a wide release, where a film is shown in thousands of theaters across the country simultaneously. Limited releases … Read more
I. What is Digital Cinema Distribution? Digital Cinema Distribution refers to the process of delivering films to movie theaters in a digital format, as opposed to traditional 35mm film prints. This technology allows for faster and more efficient distribution of movies to theaters around the world. Digital Cinema Distribution has revolutionized the way films are … Read more
What is a matinee? A matinee is a daytime showing of a theatrical performance, typically a movie, play, or musical. Matinees are usually scheduled in the afternoon, allowing audiences to attend the show earlier in the day compared to evening performances. Matinees are popular among a wide range of audiences, including families, seniors, and individuals … Read more
I. What is Counterprogramming? Counterprogramming is a strategic marketing technique used in the entertainment industry, particularly in the film industry, to attract audiences away from competing films or events. This tactic involves releasing a movie that targets a different demographic or genre than the major blockbuster films that are typically released during peak movie-going seasons. … Read more
